Case · Performance marketing
Google Ads for solar panels: 100+ leads in one month
In 2021 I set up Google Ads campaigns for the solar-panel market in Western Ukraine entirely on my own – with a quiz funnel for qualification. The result: 100+ qualified enquiries in about a month, fully funded from my own budget.
- Role
- Performance marketing / PPC
- Period
- 2021
- Region
- Western Ukraine
- Tools
- Google Ads, Marquiz
The funnel: from ad to lead
Instead of sending the ad traffic to a classic website, every campaign led to a quiz landing page built in Marquiz. Five short questions qualified the visitor before the contact form – so each lead arrived with context: goal, required capacity, grid contract and timing.
- 1Google search adtargeted region by region
- 2Quiz landing page“Solar plant cost in 60 seconds”
- 35 questionsgoal · capacity · green tariff · grid contract · timing
- 4Lead formname + phone, bonus: commercial offer
- 5Lead in Marquizall answers + phone → a call back from sales
Five regional quiz versions: Rivne, Volyn, Zhytomyr, Ternopil, Khmelnytskyi.
Try the quiz
A rebuild of the original 2021 quiz (Marquiz, Ukrainian at the time) – in English here, with the same questions and answers. No data is sent.
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