Case · WordPress, SEO & content
A games portal with 230M pageviews
Over about eight years I built an online games portal on WordPress – from the first line of content to #1 on Google for the main keyword. In just twelve months the site recorded over 230M pageviews.
- Role
- Founder, SEO & content
- Period
- 2012–2020
- Project
- igrydljadevochek2.ru ↗
- Tools
- WordPress, SEO, Google AdSense, link building
Building the portal
From 2012 I built the portal step by step. I wrote the first roughly 200 articles myself. As it grew, I hired copywriters and managed content production: on average 1,800–2,100 characters per description. In total more than 12,500 games were published.
Tech: WordPress
The portal ran on WordPress. I ran the hosting and the CMS myself and wrote the specifications for programmers and designers.
More projects: WordPress and OpenCart
I also built the learning portal znayko.net on WordPress, with homework solutions and school textbooks for grades 1–11. That is where my automation started in 2017: a pipeline of parser, processing and import made adding new content about 100× faster – with no AI at all.
I know how an online shop works under the hood from working with OpenCart on the shop technocat.com.ua.
SEO to the top
For about four to five months the site ranked #1 on Google for the niche’s most important keyword (“games for girls”). Behind it: consistent on-page optimisation, a clean site structure and targeted link building via established link marketplaces (Rotapost, GoGetLinks, Webartex).
Google AdSense – key figures (July 2013 – July 2014)
| Metric | Value |
|---|---|
| Page views | 230,152,179 |
| Ad impressions | 584,617,142 |
| Clicks | 3,355,726 |
| Viewability (Active View) | 61.93% |
Period 1 July 2013 – 1 July 2014. Source: Google AdSense report. Revenue is intentionally omitted here.
Mastering SEO crises
Search engine algorithms are a moving target. I successfully pulled the project out of Yandex’s “Minusinsk” filter and resolved further search penalties twice. This recovery experience is one of the most valuable lessons from the project – it’s about not just building SEO, but stabilising it under pressure.
Reach & monetisation
Traffic was monetised via Google AdSense. Using the reach reports I continuously analysed and optimised performance, user behaviour and revenue.
Content production
Content production ran through established content and freelance platforms: over the years I commissioned, reviewed and approved most of the game descriptions there, plus design and implementation work.
Evidence & archive
Tap an image to enlarge it.
The project is documented in the Internet Archive: web.archive.org → igrydljadevochek2.ru ↗
What I bring
- SEO end-to-end: on-page, site structure, keyword strategy and link building – for lasting visibility on Google.
- Content production at scale: own writing, briefings and managing copywriters.
- Experience recovering from search engine filters – when rankings suddenly drop.
- Monetisation and data-driven optimisation instead of gut feeling.
Open to a new position
Let’s talk.
I am looking for a permanent role in AI automation, development or AI video production – remote or on site in my region.
I usually reply within 24 h